齊魯晚報·齊魯壹點記者 董從哲 王曉瑩 通訊員 于朋朋 實習生 朱坤

6月23日，“云話山東”系列外宣活動第七期“聚力經濟外事 賦能基層發展”專題宣傳活動啟動儀式在威海乳山市舉行。

此次活動由省委外辦聯合省委宣傳部、省委網信辦、省商務廳、省僑聯共同主辦，從6月持續至11月，首站落地威海乳山，以“外事賦能、服務下沉、精準傳播”為主線，推動各類涉外資源下沉縣域，優化涉外營商環境、暢通內外雙向經貿渠道。活動采用“1+1+1”深度采訪模式，組織各級媒體深入縣域一線，挖掘基層外事服務、本土企業出海、外資企業扎根山東典型案例，依托全媒體聯動、政企媒協同、省市縣貫通傳播矩陣，做強“經濟外事”品牌，為全省高水平對外開放營造濃厚輿論氛圍。

“云話山東”作為省委外辦精心打造的機制化、品牌化外宣活動，已連續成功舉辦六期，成為講好山東故事、傳播山東聲音、展示山東形象的國際化交流展示平臺。威海將以此次活動為契機，進一步發揮獨特優勢，深化與“一帶一路”國家和地區的交流合作，講好威海對外交流的精彩故事，為打造高能級開放平臺、建設新時代社會主義現代化強省貢獻威海力量。

On June 23, the launch ceremony for the seventh session of the “Shandong Unveiled” promotional activities “Pool Strength for Economic Foreign Affairs and Empower Grassroots Development,” was held in Rushan, Weihai.

Led by the Office of the Foreign Affairs Committee of the CPC Shandong Provincial Committee, this event is co-hosted by the Publicity Department of the CPC Shandong Provincial Committee, the Cyberspace Affairs Office of the Shandong Provincial Committee, the Department of Commerce of Shandong Province and the Shandong Federation of Returned Overseas Chinese.

From June to November, this event, with its first stop in Rushan, Weihai, focuses on “Empowering Development via Foreign Affairs, Services to Grassroots, and Conducting Targeted Communication”. It drives the delivery of all types of foreign-related resources to county-level regions, improves the foreign-oriented business environment and unblocks both domestic and foreign economic and trade channels.

Adopting an in-depth interview model of “1+1+1”, the event takes media deep into the county and explores cases related to grassroots foreign affairs services, local enterprises venturing overseas, and foreign-invested enterprises taking root in Shandong.

This event relies on the communication matrix featuring all-media linkage, government-enterprise-media coordination, and provincial-municipal-county integration to bolster the brand of “economic foreign affairs”, fostering a sound public opinion atmosphere for high-standard opening-up in Shandong.

As a systematic and branded external publicity initiative developed by the Office of the Foreign Affairs Committee of the CPC Shandong Provincial Committee, “Shandong Unveiled” promotional activities have successfully held six consecutive sessions. It has become an international platform for sharing Shandong’s stories, spreading Shandong’s voice, and showcasing Shandong’s image.

Weihai will use this event as an opportunity to further leverage its unique strengths. It will deepen exchanges and cooperation with countries and regions along the “Belt and Road”, tell Weihai’s remarkable stories of international exchanges, and contribute its strength to building high-level opening-up platforms and a strong modern socialist province in the new era.

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