“澳洲優思益”被曝造假，“違規營銷”用英語怎么說？

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4月1日，央視曝光霸占電商平臺銷量榜首、多位明星推薦的網紅保健品“澳洲優思益”號稱澳洲原裝進口，實為國內生產，其海外注冊地竟是一家汽車維修站。

一起來看一下英文報道：

Three government agencies on Thursday summoned three platform companies - Douyin, Taotian, and Xiaohongshu - for talks regarding issues such asnon-compliant marketingof counterfeit YouthIt products imported through cross-border e-commerce, as first reported by state broadcaster CCTV.

周四，三家政府部門約談了抖音、淘天和小紅書三家平臺企業。此前據央視新聞報道，這些平臺存在跨境電商進口優思益偽劣產品違規營銷等問題。

The office of the food safety commission of the State Council, theState Administration for Market Regulation (SAMR)and theGeneral Administration of Customs (GAC)have ordered these firms to strictly comply with laws and regulations, including theAnti-Unfair Competition Law,the Consumer Rights Protection Law, and the Food Safety Law, according to a notice published on the website of the SAMR.

據國家市場監督管理總局官網發布的通報，國務院食品安全委員會辦公室、國家市場監督管理總局（SAMR）以及海關總署（GAC）已要求相關企業嚴格遵守法律法規，包括《反不正當競爭法》《消費者權益保護法》和《食品安全法》等。

Platforms are urged to earnestly fulfill their primary responsibilities, strengthen the review and vetting ofcross-border e-commerceenterprises, enhance the management of goods sold, intensify efforts to address harmful information, and ensure smooth channels for consumer inquiries, complaints, and reports. In doing so, they will effectively safeguard consumers' legitimate rights and interests and promote the standardized, healthy and orderly development of the industry, noted the document.

文件指出，各平臺需切實履行主體責任，加強對跨境電商企業的審核與準入把關，強化商品管理，加大對有害信息的治理力度，同時暢通消費者咨詢、投訴和舉報渠道。通過上述措施，有效保護消費者合法權益，推動行業朝著規范、健康、有序的方向發展。

CCTV reported on Wednesday that several products from "YouthIt" - which sellers claimed were imported from Australia, as stated on their labels - were in fact produced in China. In addition, the brand's origin story and international awards were fabricated, andonline influencerswere hired to promote the health products.

據央視周三報道，多款名為“優思益”的產品雖然在標簽上標稱為“澳大利亞進口”，但實際上是在中國生產。此外，該品牌的“起源故事”和所謂的國際獎項均屬虛構，并且還雇傭了網紅為其保健產品進行推廣。

As of Thursday, "YouthIt" products have been removed from platforms including Douyin, Taobao, and Xiaohongshu, and multiple celebrities and live-streamers have issued apologies and offered solutions.

截至周四，“優思益”相關產品已從抖音、淘寶和小紅書等平臺下架，多位明星和帶貨主播也已發布道歉聲明，并提出相應的解決方案。

(輝同行道歉了，宣布先行賠付、全額退款)

詞匯精講

non-compliant marketing

違規營銷

例句：The company was fined for non-compliant marketing practices.
該公司因違規營銷行為被罰款。

State Administration for Market Regulation (SAMR)

國家市場監督管理總局

例句：The SAMR is investigating the company for false advertising.
國家市場監督管理總局正在調查該公司的虛假廣告行為。

General Administration of Customs (GAC)

海關總署

The GAC has strengthened inspections on imported products.
海關總署加強了對進口商品的檢查。

Anti-Unfair Competition Law

反不正當競爭法

例句：The company violated the Anti-Unfair Competition Law by making false claims.
該公司因虛假宣傳違反了《反不正當競爭法》。

cross-border e-commerce

跨境電商

例句：Many people buy skincare products through cross-border e-commerce platforms.
很多人通過跨境電商平臺購買護膚品。

online influencers

網紅 / 帶貨博主

例句：Online influencers played a key role in promoting the product.
網紅在推廣這款產品中發揮了關鍵作用。

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