景區NPC“小黃魚”擦邊式互動被“點名”！最新回應

5月2日，江西葛仙村度假區發布關于NPC“小黃魚”部分互動形式引發爭議的致歉聲明：

A resort in Jiangxi province has issued an apology following public backlash over the behavior of one of its costumed interactive performers, known as "Little Yellow Fish".

近日，我景區NPC“小黃魚”的部分互動形式引發了爭議，對此我們高度重視，并向廣大網友及游客致以最誠摯的歉意。

Gexian Village Resort released a statement on Saturday in response to the controversy surrounding certain interactions involving the character. "We take this matter very seriously and offer our sincerest apologies to visitors and the public," the statement said.

針對此事，景區決定立即采取整改措施：

① 全面優化互動規范：即日起規范所有NPC的互動形式。

② 強化職業素養培訓：加強演藝人員文化素養培訓，引導表演重心回歸文化內核，打造老少皆宜的沉浸式體驗。

③ 建立長效監督機制：設立專門反饋渠道，虛心接受社會各界的監督與建議，持續改進。

同日，針對部分互動形式引發爭議一事，“小黃魚”通過個人社交媒體賬號發布視頻致歉，他表示今后會用更加得體、有溫度的方式和大家互動。

The same day, the performer portraying "Little Yellow Fish" posted a video apology on personal social media, pledging to interact with guests in a more appropriate and respectful manner.

5月1日，人民日報民生周刊發表評論文章《景區NPC，別再“擦邊”了！》稱，景區NPC本應是傳遞文化、豐富體驗的載體，然而，部分景區陷入“畸形”內卷，過度依賴網紅顏值，一些NPC的互動表演滑向低俗化。

The controversy has also drawn attention from state media. On Friday, People's Daily's Minsheng Weekly published a commentary on the issue.

例如，江西葛仙村的“小黃魚”“雞公”等NPC，以撒嬌、喂糖等擦邊式互動，滿足了部分年輕人追求“情緒價值”、熱衷社交打卡的需求。蓋上紅蓋頭、用嘴咬著棒棒糖送到游客嘴里，這種玩法看著熱鬧、有趣，實則存在隱患。擦邊式“流量陷阱”，難以支撐文旅沉浸式業態的長期運營。

The article noted that characters such as "Little Yellow Fish" and "Rooster" had gained popularity among younger visitors through flirtatious, candy-giving interactions, offering what some described as "emotional value" and shareable moments on social media. However, some interactions went too far. These included placing a red veil over a visitor's head and passing a lollipop directly from mouth to mouth.

While such behavior may appear entertaining, the commentary warned that it carries potential risks. It added that these attention-driven practices are unlikely to support the long-term development of immersive cultural tourism.

文章稱，沉浸式體驗成為文旅行業的風口，但鼓勵NPC發展絕不等于放任自流。簡單“抄作業”“復制粘貼”高流量的NPC絕不可取，向內挖掘文化資源、強化當地特色、輸出情緒價值才是正道。

據了解，NPC原意為“非游戲玩家”，在文旅產業中多指經過培訓、以特定角色身份與游客進行互動的真人演員。有趣的NPC往往能成為景區“網紅招牌”，甚至成為景區“重要資產”，吸引游客慕名而來。正因如此，不少景區都愿意開高薪挖掘培養NPC“新勢力”。

對此，你怎么看？

來源：中國青年報綜合葛仙村旅游度假、人民日報客戶端

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