拿歐公司成功聯合主辦“2025保加利亞（上海）國際經貿論壇”

11月10日下午，“2025玫瑰共襄—保加利亞（上海）國際經貿論壇” 在上海虹橋成功舉辦。本次論壇由拿歐科技有限公司與保加利亞共和國駐上?？傤I事館、中國-中東歐農業合作促進聯合會共同主辦，聚焦保加利亞玫瑰產業資源與中國經貿對接，搭建跨境經貿合作橋梁。

On the afternoon of November 10th, the "2025 Roses for Common Prosperity – Bulgaria (Shanghai) International Economic and Trade Forum" was successfully held in Hongqiao, Shanghai. Co-hosted by Nao Technology Co., Ltd., the Consulate General of the Republic of Bulgaria in Shanghai, and the Association for Promotion of AgriculturalCooperation between China and Central and EasternEuropean countries., this forum focused on connecting Bulgaria's rose industry resources with China's economic and trade sectors, and built a bridge for cross-border economic and trade cooperation.

本次論壇吸引了保加利亞政企研多領域核心代表參會，包括保加利亞農業與食品部、保加利亞共和國駐上?？傤I事館、保加利亞國家精油香料和化妝品協會、IREMK-玫瑰精油和藥用菌種研究所、玫瑰生產者專業協會（PARB）、城市農業基金會、索菲亞大學等機構代表，以及 20 余家保加利亞玫瑰精油龍頭企業高層。

This forum attracted core representatives from multiple fields including government, enterprises and research institutions of Bulgaria. These representatives came from various organizations such as the Ministry of Agriculture and Food of Bulgaria, the Consulate General of the Republic of Bulgaria in Shanghai, the Bulgarian National Association of Essential Oils, Aromatic Substances and Cosmetics, the IREMK - Institute of Rose Oil and Medicinal Fungi, the Professional Association of Rose Producers (PARB), the Urban Agriculture Foundation, and Sofia University. In addition, senior executives from over 20 leading Bulgarian rose oil enterprises also participated in the forum.

論壇伊始，保加利亞共和國駐上?？傤I事館商務參贊Ivet Nikolova女士率先登臺致辭，對到場嘉賓表示熱烈歡迎，同時介紹了保加利亞玫瑰產業的獨特優勢與跨境合作潛力。

At the beginning of the forum, Ms. Ivet Nikolova, Commercial Counselor of the Consulate General of the Republic of Bulgaria in Shanghai, took the stage first to deliver a speech. She extended a warm welcome to the distinguished guests present and also introduced the unique advantages of Bulgaria's rose industry and its potential for cross-border cooperation.

隨后，拿歐科技有限公司總經理張俊瑾發表致辭。她闡述了保加利亞企業拓展中國市場的必要性，并聚焦三大核心關注點詳細分析：一是深入了解并適應中國商業文化與市場規則，建立本土化合作思維；二是精準對接中國需求，結合不同地域消費偏好優化產品配方與功能；三是通過包裝升級貼合中國消費者審美與情感訴求，提升產品市場吸引力。同時，明確了后續持續推進中國企業與保加利亞企業的深度合作的落實方向。

Subsequently, Zhang Junjin, General Manager of Nao Technology Co., Ltd., delivered a speech.She expounded on the necessity for Bulgarian enterprises to expand into the Chinese market, and focused on three core areas of concern for a detailed analysis: first, to gain an in-depth understanding of and adapt to Chinese business culture and market rules, and establish a localized cooperation mindset; second, to accurately align with Chinese market demands, and optimize product formulas and functions in accordance with consumer preferences in different regions; third, to upgrade packaging to cater to the aesthetic and emotional needs of Chinese consumers, thereby enhancing the market appeal of products. At the same time, she clarified the implementation direction for further promoting in-depth cooperation between Chinese enterprises and Bulgarian enterprises in the future.

中國-中東歐農業合作促進聯合會執行主任MOMCHILSTANISHEV也在發言中表示，對中國企業關注保加利亞玫瑰產品深表欣慰，期待雙方企業攜手實現共贏。

Momchil Stanishev, Executive Director of the Association for Promotion of Agricultural Cooperation between China and Central and Eastern European Countries, also stated in his speech that he was deeply pleased to see Chinese enterprises paying attention to Bulgarian rose products, and expressed expectation that enterprises from both sides would join hands to achieve win-win results.

論壇期間，14 家保加利亞優質玫瑰生產企業依次進行成果分享與產品展示，全面呈現玫瑰精油、玫瑰護膚品、玫瑰食品等核心產品的研發實力與市場價值。拿歐科技有限公司在隨后的精準對接環節，組織中外企業圍繞技術合作、渠道拓展、品牌共建等議題深入交流，現場洽談氣氛熱烈，為后續合作奠定堅實基礎。

During the forum, 14 high-quality Bulgarian rose-producing enterprises took turns to share their achievements and showcase their products, fully demonstrating the R&D capabilities and market value of core products such as rose essential oil, rose skincare products, and rose food. In the subsequent targeted matching session, Nao Technology Co., Ltd. organized in-depth exchanges between Chinese and foreign enterprises on topics including technological cooperation, channel expansion, and joint brand building. The on-site negotiation atmosphere was lively, laying a solid foundation for future cooperation.