近日，河南省南陽市一家名為“渝見小面”的店鋪，遭上市公司“遇見小面”以商標侵權為由起訴，索賠七八千元，引發廣泛關注。（）

A trademark dispute between Guangzhou Xiao Noodles Catering Management Co Ltd (trading as "Xiao Noodles"), better known as "Meet Noodles" (Yujian Xiaomian), and a small family-run noodle shop named "Yujian Xiaomian" in Nanyang, Henan province, has ignited widespread debate over the boundaries of trademark protection and the rights of small businesses.

6月15日凌晨，@遇見小面 發布《致渝見小面的一封信》。創始人宋奇稱，向南陽渝見小面的老板和老板娘誠摯道歉，并表示決定將已注冊的第35類“渝見小面”商標無償贈予南陽渝見小面的老板和老板娘，可以不用改換招牌而放心使用。

同日，“渝見小面”老板李勇在抖音賬號發布《致遇見小面宋總及各界朋友的一封信》。針對宋奇“贈送商標”一事，李勇回應：您的品牌我覺得可以贈送小面行業，造福更多合法合規的小商戶。

In an open letter posted early Monday, Song Qi, founder of Meet Noodles, acknowledged the trademark dispute as a "major management error" that deviated from the company's values. He said he would adopt a more careful approach to trademark protection. He also offered to transfer the company's Class 35 trademark for "Yujian Xiaomian" to the Nanyang shop free of charge, so they could keep their name, and offered to help them apply for the Class 43 trademark if needed.

Later that day, Li Yong, who runs the noodle shop "Yujian Xiaomian", responded on Douyin. He said he did not personally accept the apology, as it could not undo the distress his family had suffered, but he accepted it on behalf of the industry to avoid further escalation. On Song's offer to transfer the trademark, Li suggested donating it to the entire noodle industry to benefit small, law-abiding operators.

6月16日，針對上述事件，重慶市小面協會發布“關于規范行業商標維權、共建良性營商生態的倡議”。

倡議提到，“渝”為重慶地域行政區劃簡稱，“小面”屬于餐飲通用商品名稱，二者均屬于公共資源，不具備商標獨占權屬，業內主體可依規善意、合理使用。重慶小面是承載巴渝民俗文脈的地域公共品牌，歸屬全體行業從業者，倡導全行業共享，不支持單一企業獨家壟斷。

協會建議相關部門進一步細化裁判與適用標準，明晰行為界定邊界。一方面甄別惡意侵權、仿冒品牌等行為，另一方面認可小微商戶對地域文化符號、品類名稱的正常使用，兼顧品牌方知識產權與小微經營主體的合法權益。

On Tuesday, the Chongqing Noodle Restaurants Association issued a formal statement in response to the dispute. The association argued that "Yu", as the official abbreviation for Chongqing, and "xiaomian" (small noodles), a generic term for noodle dishes, are both public resources. As such, they should not be subject to exclusive trademark claims. The association stated its opposition to the monopolization of these terms by any single enterprise.

While the association affirmed its support for lawful trademark protection, it called on authorities to further refine the criteria for adjudicating such cases. It urged a distinction to be drawn between malicious infringement and the good-faith use of regional cultural symbols and category names by small merchants. The association also expressed its approval of the decision to withdraw the lawsuit, which it said balances legal principle with public sentiment and serves the broader interests of the industry.

長安街知事注意到，企查查信息顯示， 遇見小面此前申請的多個“渝見小面”商標為無效被駁回狀態。

公開資料顯示，重慶市小面協會成立于2015年12月9日，是在市政府倡導下，經重慶市有關部門批準，并在民政部門登記注冊的重慶小面專業行業協會，是一家非營利性且有法人資格的社會民間團體。

來源：長安街知事

跟著China Daily

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