人物面部扭到后背，身體卻完全不動……近日，網(wǎng)易云音樂的一則廣告投放引發(fā)熱議。

A controversial advertisement for the music streaming platform NetEase Cloud Music has sparked heated discussion online, with some users describing the imagery as unsettling and poorly designed.

視頻畫面顯示，廣告中出現(xiàn)一位男士及一位女士，男士的頭部旋轉(zhuǎn)180度、臉扭到后背，而身體卻完全不動，姿態(tài)嚴重不協(xié)調(diào)。

The ad, which appeared as a pause-screen promotion on the video platform iQiyi, showed a man with his neck twisted backward in an unnatural position while the rest of his body remained still. A female figure was also visible in the scene.

相關(guān)廣告畫面截圖

據(jù)東方財經(jīng)報道，4月12日，有網(wǎng)友發(fā)帖吐槽網(wǎng)易云AI廣告嚇人：“愛奇藝暫停時，跳出來的網(wǎng)易云廣告脖子扭到后背去了，網(wǎng)易云投廣告能不能嚴謹點?！痹撌录S后引發(fā)關(guān)注。

On Sunday, a user complained about the ad on social media, writing that it appeared while they paused a video on iQiyi and featured "a man with his neck twisted all the way around", questioning whether greater care should be taken in ad placement.

網(wǎng)友評論：

4月14日，網(wǎng)易云音樂相關(guān)負責人就此事向南都記者表示，“抱歉給用戶帶來不好體驗，相關(guān)素材已下線。”

The post quickly gained traction, prompting a response from the company. On Tuesday, a representative from NetEase Cloud Music told Southern Metropolis Daily: "We apologize for any discomfort this may have caused users." The company added that the ad has since been removed.

來源：南方都市報 東方財經(jīng)

跟著China Daily

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